Background

“Spicchio”, New Italian Life style offers original Italian Pizza including Other Italian food pasta,snack,salad,soup and dessert.
Every food item in the menu are product and passed central kitchen quality control as well as proficient production, distribution, transportation and management.

 Established : October 2002 ; 1st Franchised : 2005
Franchise Units
3
Company-Owned Units
17
Total Units
20
Franchise Type
Kiosk
Spaces/Branch
24-100 square meters
Thailand
3 Provinces
Density
16 Branches in BKK,
2 in Pattya,
1 in Phuket,
1 in Surattanee,
1 in Chiang Mai.
Project new Units (12 Months)
12 Branches
 Qualification; Rank (1-5)
- Financial Net Worth
- General Business Experience
- Specific Industry Experience
- Formal Education
- Psychological Profile
- Personal Interview
5
4
3
3
4
5
Registered
Thailand
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 FINANCIAL/TERMS
Cash Investment
USD 70-80 K
Total Investment
- Design & Decoration
- Equipment
- Computer & Cash register

USD 70-90 K
Actual cost
Actual cost
USD 5 K

Minimum Net Worth
USD 400 K
Fee

Franchise USD 75 K
(1 Area : 5 branches in 5 Years)
Royalty 5% from sale
Marketing 2% from sale
Earnings Claim Statement
Yes
Term of Contract (Years)
5+5
Avg.# Of Employees
6 F/T , 2 P/T
Passive Ownership
Allowed
Encourage Conversion
Yes
Area Develop. Agreements
Yes
Sub-Franchising contract
No
Expand In Territory
Yes
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SPACE NEEDS

Stand alone, Gas Station, Entertainment Complex, Mass transit, Office Building, International School, School,
College or University, Meeting mall, Other.

Modern Trade
Department Store
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 SUPPORT & TRAINING PROVIDED
Financial Assistance Provided
No
Site Selection Assistance
Yes
Lease Negotiation Assistance
No
Co-Operative Advertising
Yes
Franchisee Association
No
Franchisee and SME Thai Association
Yes
Size of Corporate staff
150

Training 30 days in Bangkok

Yes
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 On-Going Support

- Central Data Processing
- Central Purchasing
- Field Operation Evaluation
- Field Training
- Initial Store Opening
- Inventory Control
- Franchisee Newsletter
- Regional or National Meetings
- Hotline – Franchise

Yes
No
Yes
Yes
Yes
No
Yes
Yes
Yes
 SPECIFIC EXPANSION PLANS

Thailand
Asia

Yes
Yes
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Last updatd : 13 / 02/ 2007